Nigerian-British professional boxer Anthony Joshua lost £3m (N1.4bn) worth of sponsorship money after getting outpointed by Oleksandr Usyk the first time they faced off last year.
The 32-year-old lost his heavyweight titles to Usyk when the pair fought in London last September.
Joshua was on a mission to win back his belts when the rivals met for the second time in Jeddah, Saudi Arabia in August, but came up short yet again, as he suffered his second defeat in a row and third in the last four.
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New financial records for Joshua’s company 258 Management have shown a 35 per cent reduction in turnover from February last year through to February 2022.
In the financial year leading up to February 2021, Joshua made almost £8.5m through endorsement deals with the likes of Under Armour, Hugo Boss and Beats.
That figure dropped to almost £5.5m in the next financial year, meaning the former two-time heavyweight champion saw around a 35 per cent loss in endorsements. Breaking down the numbers, Joshua’s biggest loss in revenue came from the Non-EU area as this reduced by £3.6m in the financial year leading up to February 2021 to £1.6m in February 2022.