In a groundbreaking move for the Afrobeats genre, the Grammy Awards, the pinnacle of music recognition, has announced the introduction of a new category that specifically celebrates African artists.
The prestigious event, known for honoring outstanding achievements in the United States music industry, revealed on June 13, 2023, that the upcoming 2024 edition will include the Best African Music Performance category.
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This exciting development comes as welcome news for Afrobeats artists, who have been instrumental in projecting the vibrant sounds of the African continent onto the global stage. Previously, these talented musicians had to compete in the Best Global Music Performance category, where notable names such as Wizkid, Burna Boy, Femi Kuti, and Angelique Kidjo have garnered nominations.
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The recent edition of the Grammy Awards witnessed South African talents Wouter Kellerman, Zakes Bantwini, and Nomcebo Zikode clinching the victory in the Best Global Music Performance Category for their chart-topping single, ‘Bayethe’.
With the introduction of the Best African Music Performance category, African superstars now have an exclusive platform to showcase their exceptional talent and creativity. This category solidifies the Grammys’ commitment to recognizing the immense contributions of Afrobeats and its artists, propelling the genre to new heights of global recognition.