Sterling Bank has come under fire for comparing Jesus Christ to Agege bread in its viral Easter message to customers.
A post promoting the message via all Sterling Bank social media handles was deleted following a fierce online reaction.
The post from Sterling Bank Twitter account featured a picture of Agege bread with the message: “Like Agege Bread, He (Jesus) arose!”
Despite apologising for its costly mistake, the Advertising Practitioners Council of Nigeria, APCON, through a statement signed Monday, by its Registrar/Chief Executive, Olalekan Fadolapo, described the Sterling Bank Easter message as a “distasteful advertisement.”
The agency also assured of its plan to sanction the bank for the exposure of such an offensive advertisement.
In a recent development, our reporter confirmed all the posts pertaining to the controversial adverts have all been removed from Sterling Bank’s social media handles.
Before the post was taken down
After the post was taken down