In a bid to redeem its organisation’s reputation, the Chief Executive Officer of Sterling, Abubakar Suleiman, has apologised to Nigerians over the bank’s comparison of the resurrection of Jesus Christ to the rise of Agege bread shared on its social media page and subscribers’ mails.
Quest Times earlier reported that the commercial bank in its Easter message, shared a post with the quote, ‘Like Agege Bread, He Rose’ which met serious bashing on social media by many Christians.
Though the bank on its social media handles had apologised for the blunder, many still find its apology offensive as it seems they were not remorseful about their mistake, considering the tone used in disseminating the message.
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Reacting, the bank’s CEO, Abubakar Suleiman in a statement signed Monday, wrote;
“Our dear Customer,
“I trust that this meets you well.
“On behalf of the Management and Staff of Sterling Bank PLC, I write to tender our unreserved apology to you and members of our nation’s Christian community for our Easter message email of 17 April 2022.
“The content of the infographic and the message it contained was insensitive and failed to consider the very sober nature of the event being commemorated, the resurrection of Jesus Christ.
“While the message had no malicious intent, there is no place for content that fails to fully account for the feelings of billions of people all over the world. Our honest intent was to join our millions of customers in Nigeria and worldwide in celebrating this solemn event, but our execution fell short on this occasion.
“Our policies are clear on what constitutes acceptable customer communication, and this message should not have been released to our customers.
“On this occasion, our editorial processes fell short of our policy standards.
“As a responsible institution, we immediately withdrew the offensive material and initiated a review of the circumstances that led to this failure. We will further sensitise our workforce to ensure this unfortunate lapse in judgment never repeats itself.
“We thank you for your continued trust in us and apologise again for this unfortunate incident.”