Elon Musk isn’t done just yet, as he pulls out all the stops to desperately monetise Twitter, after forking out $44 billion to purchase the micro-blogging platform on October 27, 2022.
This week, legacy blue tick holders had their verified checkmarks withdrawn; and they have to pay $8 a month to get them back and to maintain them.
Twitter has now stated that users must have a verified badge or subscribe to Twitter Blue or Verified Organisations service to continue running ads.
The move, according to Twitter, is in line with its new policy to build a better platform through verification.
The micro-blogging platform revealed the policy in a statement where it stated that business accounts who spend in excess of $1000 monthly have been issued gold verification badges by default.
Excerpts from the statement reads; “Your account must have a verified checker or subscribe to either Twitter Blue or Verified Organisations to continue running ads on Twitter.
“Business accounts spending in excess of $1000 per month already have gold checks or will soon, and they will continue to enjoy access to advertising without interruption at this time.”